Blog: guides to advertorials, SEO and digital PR
40 practical guides on advertorials, press releases, link building, authority metrics and optimisation for AI search — written step by step, without empty promises.
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Getting a New Article Indexed: How to Help Google Find It
How to get an article indexed on Google: sitemaps, internal links, URL inspection, noindex and canonical checks, and what to do if the page is on another site.
AdvertorialsLaw 148/2000 and Online Advertising in Romania: A Plain-Language Guide
A plain-language guide to Romanian advertising law 148/2000 for online marketers: main principles, clearly marked content, risky claims. Not legal advice.
Advertorials12 Reasons an Editor Rejects an Advertorial
Why is an advertorial rejected? Twelve common reasons, from unproven superlatives and false urgency to unlicensed images, with what to write instead.
CopywritingA Copywriter Brief: What to Tell Your Writer to Get a Good Text
A practical copywriter brief checklist: objective, audience, message, tone, keywords, links, sources and legal limits, plus a filled example for an article.
AdvertorialsTourism and Hospitality Advertorials: Topics That Help Travellers Decide
Tourism advertorial ideas for hotels, guesthouses and tour operators: seasonal timing, destination guides, honest offers and image rules, without false urgency.
CopywritingFAQ Pages for SEO and AI Answers
How to build an FAQ page for SEO and AI answers: choose real questions, write short self-contained answers, structure the page and avoid duplicate content.
Link buildingNatural Link Velocity: The Publishing Calendar of a Link Campaign
What natural link velocity means, why there is no safe number, and how to spread publications across weeks and seasons, including Romanian holidays.
AdvertorialsB2B and Industrial Advertorials: How to Speak to Decision-Makers
A B2B advertorial must serve a long buying cycle and several readers. Learn how to handle specifications, case studies, tone and lead-versus-visibility goals.
CopywritingSchema.org and JSON-LD for Articles and FAQs: A Practical Guide
Learn how to add schema.org JSON-LD to articles and FAQs: Article, FAQPage, BreadcrumbList and Organization, with code examples, validation and limits.
Link buildingHow to Split a Digital PR Budget: Advertorials, Press Releases and Writing
How to divide a digital PR budget between advertorials, press releases and writing: principles by goal and stage, plus three hypothetical scenarios.
AdvertorialsAdvertorials for Local Businesses: Reaching Customers in Your City
A local business advertorial reaches people in your city: pick regional publications, write useful local topics and use clear geographic signals, not stuffing.
CopywritingImages for Advertorials: Format, Copyright and Alt Text
What to know about images for sponsored articles: JPG or PNG in landscape, licences and source credits, consent for people, and how to write useful alt text.
Link buildingBrand Mentions or Backlinks: What AI Answers Actually Cite
Brand mentions vs backlinks in AI search: what the difference is, what can and cannot be known about citations, and how to build a consistent brand footprint.
AdvertorialsAdvertorials for Online Stores: From Product Category to Useful Links
How to plan an e-commerce advertorial: write buying guides, link to category pages, follow the season and avoid catalogue copy, fake reviews and false urgency.
Press releasesHow to Measure Media Coverage and the Results of a Digital PR Campaign
Measure PR coverage with realistic indicators: a publication log, live and indexed URLs, referral traffic, branded searches and mentions, not vanity metrics.
CopywritingSources, Data and Quotes: How to Make an Advertorial Credible
Learn how to use sources and data in articles: choose primary sources, attribute figures, handle quotes and avoid invented statistics in a sponsored text.
Link buildingA Risky Backlink Profile: How to Spot It and What to Do
How to recognise a risky backlink profile, audit it step by step and decide when disavowing is justified. Includes warning signs, a file example and prevention.
AdvertorialsMedical Clinic Advertorial: What You Can and Cannot Write
A medical clinic advertorial must inform, not promise. See which topics help patients, which claims get rejected and how to check your text before publication.
AI searchGenerative Engine Optimisation (GEO): How to Optimise for ChatGPT, Claude and Perplexity
Generative engine optimisation (GEO) explained: how AI assistants find sources, what carries over from SEO, practical steps and how to check where you appear.
Press releasesPress Release or Advertorial: When to Use Which
Press release vs advertorial: what each one is for, how they differ in form, tone and lifespan, and how to combine them in one campaign in Romanian media.
CopywritingBrand Storytelling in Advertorials: How to Tell a Credible Story Without Superlatives
Brand storytelling in an advertorial works with facts, real people and a clear structure. Learn how to tell a credible story without hype or invented quotes.
Link buildingLink Building for a New Website: A Realistic Plan for the First 90 Days
A realistic 90-day plan for link building on a new website: on-site foundations, first brand links, a steady pace, brand anchors and what to avoid.
Link buildingLink Building in 2026: Safe Strategies That Still Work, and the Ones to Avoid
Link building strategies 2026: which approaches remain safe, which carry risk, how to judge a link, and how to measure progress without chasing vanity metrics.
AdvertorialsHow Many Links in a Sponsored Article: A Sensible Number and Where to Place Them
How many links in a sponsored article is right? A practical answer: one to three, where to place them, internal versus external, and which page to link to.
EU fundingPress Releases for EU-Funded Projects: Information and Publicity Obligations Explained
How an EU-funded project press release meets information and publicity obligations: typical measures, what a launch release contains, where to check rules.
EU fundingProof of Publication: What to Keep in the Project File After a Press Release Goes Live
Proof of publication for a press release in an EU project: what to save (URL, dated capture, PDF, report), how to archive it and what to check in your contract.
Press releasesThe Online Press Release: A Complete Guide From Drafting to Publication
A complete press release guide: when you need one, the standard structure, how to distribute it online, common mistakes and how to document publication.
Press releasesThe Press Release Headline and First Paragraph: What to Include and What to Cut
A press release headline and the first paragraph decide whether editors read on. See length, verbs, the five Ws and before-and-after examples you can adapt.
CopywritingHow to Write an Effective Advertorial: Structure, Common Mistakes and an Outline You Can Reuse
Learn how to write an advertorial that editors accept and readers finish: a seven-step process, a reusable outline, common mistakes and a pre-submission check.
CopywritingHow to Open a Sponsored Article: The Introduction That Earns the Next 1,000 Words
A strong sponsored article introduction does three jobs in about 100 words. See the structure, before-and-after examples and a quick editing checklist.
SEO metricsWhat Do DA and PA Mean? A Guide to Domain Authority and Page Authority
What is Domain Authority? A plain guide to DA and PA: how the scores work, what they do and do not tell you, why they change and how to use them to pick sites.
Link buildingTopical Relevance or Authority: What Matters More in a Link
Topical relevance backlinks or high-authority links? Compare the two, see when each wins, with examples, and how to build a sensible mix for your campaign.
AdvertorialsWhat Are SEO Advertorials and How Can They Support Your Visibility on Google?
What is an advertorial? A clear guide to SEO advertorials: how they work, how they differ from other formats, what they can and cannot do, and how to start.
AdvertorialsDofollow, Nofollow, Sponsored: Which Attribute Should a Paid Link Carry?
Dofollow, nofollow, sponsored and ugc explained: what each rel attribute means, what Google recommends for paid links, the risks and what you can choose.
EU fundingA Publicity Checklist for an EU-Funded Project
An EU project visibility checklist for beneficiaries: what to prepare at launch, during implementation and at closure, and how to keep evidence for your file.
Sites and portfolioHow to Vet a Website Before You Publish on It
A practical checklist to vet a website for guest posts before you publish: indexation, traffic against DA, article quality, outbound links, mobile, free tools.
Press releasesA Press Release for a Product Launch: A Step-by-Step Model
A product launch press release explained with an annotated model: headline, lead, 5Ws, quote, details, boilerplate and contact, plus mistakes to avoid.
CopywritingAdvertorial Headlines That Pass Editors and Google
Advertorial headlines that editors accept and search engines understand: compliant formulas, SEO title versus headline, before-and-after examples, SERP test.
Link buildingAnchor Text in Advertorials: Types, Examples and the Most Common Mistakes
Anchor text types explained with examples from several niches: brand, URL, partial, exact, generic and long anchors, plus mistakes that make links look forced.
AdvertorialsHow to Choose a Site for an Advertorial: 9 Criteria Beyond DA
How to choose a site for an advertorial: nine practical criteria, from topic fit to editorial history, that tell you more than a Domain Authority score alone.
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