SEO advertorial publishing on sites with real authority

What is an SEO advertorial?

In practice, an advertorial looks and reads like an ordinary press article: it has a headline, an introduction, subheadings and information that is useful to the reader. The difference is that you decide the topic, the message and the links in the text, while the article is labelled appropriately, in line with Romanian Law 148/2000 on advertising. If you want to go deeper, we have written a complete guide to what SEO advertorials are and how they differ from press releases.

How SEO advertorials help your site rank

A well-placed advertorial works for you on four levels at once:

• Authority: dofollow links from domains with a high DA are trust signals for search engines. A link profile built from real publications contributes to the way algorithms evaluate your website.
• Topical relevance: a link inside an article about your subject, published on a site in the same category, has semantic context – exactly what modern algorithms look for, as opposed to isolated links on unrelated pages.
• Referral traffic: the publication’s readers land directly on your site from the article. A useful advertorial brings interested visitors, not just a link.
• Awareness: press appearances build trust, generate brand searches and increase the chances of your business being mentioned correctly, including in the answers of AI-powered search engines – we cover this in our guide to SEO for AI search.

Important: no single link guarantees a specific position in the results. Advertorials are one component of a healthy SEO strategy, alongside good content on your own site and a solid technical experience.

How to choose the sites you publish on

Two criteria matter most when you choose the publications for your advertorial:

Topical category. Start from your business niche: a sports equipment shop has more to gain from a sport or health site than from a cooking one. In our portfolio you can filter the 450 sites by 19 categories – from national news and business to lifestyle, travel or auto.

DA and PA. Domain Authority and Page Authority are Moz metrics, on a scale from 0 to 100, which estimate the strength of a domain and of a single page respectively. The higher the values, the more weight the link carries – but niche sites with a medium DA are valuable too, because of their relevance. We have explained what DA and PA mean and which values are considered good.

What the article must contain

For the advertorial to be accepted for publication and to perform well, the text must meet a few simple conditions:

• unique content, not published anywhere else, with real information that is useful to the reader;
• a clear headline and a structure with subheadings that is easy to skim;
• links placed naturally within the sentence, on anchor texts that describe the destination page;
• no misleading promises, prohibited topics or claims you cannot prove.

You will find the full list of requirements – minimum length, number of links, accepted formats – in the publishing rules. And if you want to write a text that really convinces, read our guide on how to write an effective advertorial.

Why a portfolio of own and partner sites, and not a marketplace

Most advertorial platforms are intermediaries: they list other people’s sites, add a commission and wait for each editor to reply. We work the other way round – we publish directly on the sites we own or manage, and in practice that changes everything:

• firm deadlines – we do not depend on the availability of an external editor, so we can commit to publication within 24 working hours;
• flat rates – no auctions and no mark-ups added by chains of resellers;
• permanence – we work directly with the editors, so your article does not disappear when an editorial policy changes;
• up-to-date metrics – DA and PA are checked and shown publicly for every site, not simply declared on trust.

What does it cost? Rates differ depending on the authority and audience of each site. For recurring campaigns with several articles a month, see also our link building packages.