Campaign X-ray
The tool reads the sites in your campaign and rates them on five components: categories, DA level, extensions, domains with similar names, and the ratio of news to niche sites. You see exactly how the score is worked out and what you can improve.
Your campaign analysis
Your campaign is empty
Pick sites from the portfolio and come back here, or see how the analysis looks on a test campaign.
The example does not change your campaign and is not saved.
Campaign score
Radar of the five components
The centre is 0 and the outer edge is 100. Exact values are in the table below.
How the score was calculated
DA distribution in the campaign
View the DA distribution as a table
Specific recommendations
Suggested sites
We pick, one at a time, the site that raises the score the most, skipping domains that would be twins of those you already have.
Suggestions are a planning aid, not a guarantee of results. Always choose sites that fit the subject of the article. See the portfolio for all 450 sites.
Sites in the campaign
Why campaign balance matters
A link campaign made of ten sites from the same category, with the same extension and near-identical names, looks different from one built over time from varied publications. Search engines do not publish a formula, so nobody can promise a particular effect. A varied profile is, however, easier to justify to a client and usually closer to how links appear naturally.
What each component measures
- Category variety (25%): how many portfolio categories are represented. Six or more earns full marks for this component.
- DA range (25%): the average level and the presence of three tiers (below 30, 30–44, 45 and above). DA is an indicative metric calculated by a third-party tool, not a Google factor.
- Extension mix (15%): for a Romanian audience a high share of .ro is natural, but a campaign made only of .ro sites is less varied.
- Distinct domains (15%): pairs of near-identical names lower the score.
- News / niche balance (20%): the ratio of national and local news sites to all other categories.
How to use the result
Start with the component that has the lowest score, then read the recommendation attached to it. Do not chase the maximum score at any cost: a campaign for a local car garage can make sense with more local and auto sites, even if category variety stays low. The score shows where the imbalance is; the final decision belongs to the subject of the article and your budget.
For publishing rhythm use the link building calendar, and for anchors use the anchor text planner. If you would like a recommendation from a person, write to us on the contact page.
Frequently asked questions
Questions about campaign x-ray
What does the 0–100 score show?
The score measures how balanced the campaign profile is, not what results it will get in Google. It is the sum of five components with fixed weights: category variety (25%), DA range (25%), extension mix (15%), absence of near-identical domain names (15%) and the balance between news and niche sites (20%). The full formula is shown below the chart.
Does a high score mean better Google rankings?
No. Nobody can guarantee search positions, and DA is a metric from a third-party tool, not from Google. The score only helps you build a varied campaign with sites that fit the subject, without visible concentration in one category or one network of domains.
What are “twin” domains?
They are sites with the same name, or names that differ by a single letter, for example the same name with different extensions. They can look like part of the same network. The tool flags them in the list and suggests keeping one from each pair.
What does the “Optimise in 1 click” button do?
It adds up to five suggested sites to your campaign, chosen one at a time by how much they raise the score, skipping domains that would be twins of those you already have. You are asked to confirm and you see the list first. You can remove sites at any time from the “Your campaign” drawer.
Does loading the example change my campaign?
No. The example uses a clearly marked test campaign that exists only on the page and disappears when you close it. Your real campaign is left untouched.
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