Anchor text planner for link building
Enter your brand, domain and keywords and the tool proposes a cautious anchor distribution, with concrete examples for every link and a check of the anchors you have already used.
Campaign details
Recommended distribution
Fill in the brand, the domain and the keyword to generate the plan.
The percentages are a cautious benchmark used in practice, not a rule published by Google. Adapt them to your niche and to your site’s history.
Check your existing anchors
Paste the anchors already used for your site (one per line). We classify them automatically using the brand, domain and keywords above and compare them with the benchmark.
Paste the anchors you have already used, one per line.
Why anchor distribution matters
The anchor is the clickable text of a link. For search engines it gives a hint about the page the link points to. When dozens of links use exactly the same commercial phrase, the profile looks built rather than earned. That is why a healthy link building campaign mixes several anchor types, and why most links carry the brand name or the website address, as mentions that appear naturally usually do.
What each type means
- Brand: the company or product name, on its own or in simple phrases (“the Example Solar team”).
- Naked URL: the website address, with or without “https://” and “www”.
- Partial match: the keyword inside a longer phrase (“solar panels in Cluj-Napoca”).
- Exact match: the keyword and nothing else. It is the strongest type, but also the riskiest if used often.
- Generic: “click here”, “read more”, “this website”.
- Long / LSI: descriptive wording, questions or synonyms that describe the topic of the page.
How to use the plan
The benchmark proposed here (brand and URL around 50–60%, partial match 20–25%, exact match 5–10% at most, generic roughly 10%) is cautious, not an official rule. If your site already has many exact-match links, first check your existing anchors in the second half of the tool and use the recommendation for your next links.
Spread the anchors over time rather than in one block: a steady publishing rhythm looks more natural than dozens of links appearing in the same week. For the rhythm, use the link building calendar. The anchor must fit the sentence it sits in and the page it points to; a forced anchor spoils the reader’s experience, whatever the percentage. The CSV export lets you note the site and the publishing date for each link, so you can follow how the profile evolves.
Frequently asked questions
Questions about anchor planner
Are the recommended percentages a Google rule?
No. Google does not publish percentages for anchor types. The distribution shown here is a cautious benchmark used in practice to avoid an artificial link profile: plenty of brand and URL anchors, very few anchors identical to the keyword.
What is an exact-match anchor?
It is the clickable text of a link when it matches the main keyword word for word, for example “solar panels”. Used too often, exact-match anchors can make a link profile look over-optimised.
How does the tool classify existing anchors?
It compares each anchor with the brand, the domain and the keywords you entered: web addresses become URL anchors, anchors containing the brand become brand anchors, those containing the keyword become partial or exact match, and phrases such as “click here” or “read more” become generic. The classification is automatic and can be wrong in ambiguous cases.
Can I use the generated anchors exactly as they are?
Yes, but adapt them to the sentence in your article. A good anchor reads naturally in context and describes the page it links to accurately.
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