ROEN

Press release builder

A five-step assistant helps you write a release in the classic structure: a lead that answers who, what, when, where and why, a quote, details, boilerplate and contact. The checks run as you type.

Step-by-step assistant

Subject and audience

Clear and concrete, under 70 characters, no superlatives.
Who the announcement is for: it helps you choose the tone.
Leave empty for today’s date.

Your press release

Live checks

    The checks are indicative. Editorial requirements are in the publishing rules.

    The classic structure of a press release

    A press release usually follows the same order: headline, possibly a subheading, a dateline (place and date), a lead that gives the essentials, details in short paragraphs, a quote, a section about the company and the contact details. The symbol “###” marks the end of the text. Editors read quickly, and this structure lets them decide within seconds whether the subject suits their publication.

    The lead and the 5Ws

    The lead is the first paragraph and should answer who, what, when, where and why. If a reader stops after two sentences, they should still understand what happened. The rest of the text adds detail in order of importance, from the general to the particular.

    What a good release avoids

    • Superlatives and promotional wording without evidence (“the best”, “leading”, “unique”).
    • Urgency and promises (“today only”, “guaranteed results”).
    • Quotes that are invented or not approved by the person quoted.
    • Figures without a source, or that you cannot prove.

    The tool flags these phrases, but the decision stays with you. Read the final release in full before sending it.

    Once you have the text

    You can copy the text or download it as a simple .txt or .html file, then check it with the compliance checker. If you want the piece to appear on news sites, see the press release publishing service. For projects with EU funding there is a separate page about EU funding press releases.

    Frequently asked questions

    Questions about press release builder

    What are the 5Ws and why do they matter?

    They are the questions who, what, when, where and why. A good lead answers them in the first sentence or two, so an editor understands the story without reading the whole text. The tool compares the lead with the fields you filled in and tells you what is missing.

    Can I add a quote if I do not have an approved one?

    You should not. Quotes must be real and approved by the person quoted. The tool does not invent quotes or attribute statements to people. If you have no quote, skip that step: the release is still valid without it.

    Why does the tool not generate figures or statistics?

    The tool uses only the information you enter. Figures that cannot be proved are a frequent reason for rejection, so step 4 also asks for the source of the data. If you have no source, it is better to leave the figure out.

    Is the release saved anywhere?

    The draft is saved automatically only in your browser, in local storage, and is never sent over the network. You can delete the draft at any time with the reset button. If you use a shared computer, delete the draft when you finish.

    Can I open the result in Word?

    Not directly. You can copy the text and paste it into Word, or download a simple .html file and open it from Word. For publication, we need the text as a .docx file, one file per piece.

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