Campaign Navigator: the right selection of sites for your niche

How the navigator works

The navigator starts from the public catalogue of sites, with its current Domain Authority and Page Authority metrics. For each publication it calculates how well it fits your niche, then picks a balanced selection.

• Topical relevance — sites in the category you choose get the highest score, those in related categories (for example health and lifestyle, or business and finance) an intermediate score, and national news and general-interest publications a score for broad coverage.
• Keywords — if you type “cluj”, “dentistry” or “energy”, we look for them in each site’s name and description; matches move up the ranking.
• Authority — a combination of DA and PA, normalised across the whole network.
• Diversity — we limit how many sites from a single category enter the selection and avoid domains with near-identical names, so the link profile looks natural.

Once you have your selection

Add the sites to your campaign, optionally fill in the promoted URL and the anchors, then send the request by email or WhatsApp. You can also download the list as a CSV file or share it as a link. Before you send the article, check it with the compliance checker and read the publishing rules.