Link building calendar for advertorials

Choose how many articles you want to publish, over how many months and with which growth profile. The tool spreads the dates evenly, avoids weekends and Romanian public holidays, and gives you a calendar ready to import.

Campaign settings

Total number of articles

Campaign length (months)

Start date By default, today’s date (Romanian time).

Growth profile

Publish Monday to Friday only Avoid Romanian public holidays

Public holidays in the plan period

Publishing rhythm

Articles per campaign month

See the chart data as a table

An indicative plan for a natural link rhythm. It does not represent our publishing deadlines.

Publishing dates

Why rhythm matters in link building

A website earns links over time: a mention in a news story, a specialist article, a recommendation. When dozens of advertorials appear in the same week and then nothing for months, the link profile looks more like a compressed campaign than organic growth. A calendar helps you split your budget into regular steps and follow the results month by month.

How the planning works

The campaign period is divided into consecutive months, starting from the start date. The growth profile decides how many articles fall in each month: constant (the same number every month), gradual ramp-up (the last month has about three times as many articles as the first) or an initial burst followed by maintenance (the first quarter of the campaign concentrates more publications). Within each month, the dates are spread as evenly as possible across the available days.

By default, only Monday to Friday is used and public holidays are avoided. The dates of Orthodox Easter, Good Friday and Pentecost are calculated automatically, with the Meeus algorithm, for any year.

The public holidays taken into account

These are Romanian public holidays, because the planning follows the Romanian working calendar.

2026: 1–2 January, 6–7 January, 24 January, 10 April (Good Friday), 12–13 April (Easter), 1 May, 31 May – 1 June (Pentecost; 1 June is also Children’s Day), 15 August, 30 November, 1 December, 25–26 December.
2027: 1–2 January, 6–7 January, 24 January, 30 April (Good Friday), 1 May, 2–3 May (Easter), 1 June, 20–21 June (Pentecost), 15 August, 30 November, 1 December, 25–26 December.

What to do with the calendar

Download the .ics file and import it into Google Calendar, Outlook or Apple Calendar: each publication appears as an all-day event. The CSV version opens in Excel or Google Sheets, where you can add the chosen site, the anchor and the link for each date. For anchors, use the anchor text planner. The calendar is indicative and does not replace the deadlines agreed when you send your materials.

Frequently asked questions

Questions about link building calendar

Does the calendar show our publishing deadlines?

No. The calendar is an indicative plan for a natural link rhythm. The publishing deadline is agreed separately, when you send compliant materials.

How do I import the calendar into Google Calendar or Outlook?

Download the .ics file and import it from your calendar settings (in Google Calendar: Settings, then Import & export). Each publication appears as an all-day event, with the article number in the title.

Which growth profile should I choose?

The constant profile is the simplest and looks natural in most cases. Gradual ramp-up suits new sites that start with few links. An initial burst followed by maintenance is useful for launches, when you want quick visibility and then a slower rhythm.

Which public holidays are avoided?

New Year (1–2 January), Epiphany and St John (6–7 January), Union Day (24 January), Good Friday, Orthodox Easter and Easter Monday, 1 May, 1 June, Orthodox Pentecost (two days), 15 August, 30 November, 1 December and Christmas (25–26 December). The date of Orthodox Easter is calculated automatically for each year. These are Romanian holidays, because the planning follows the Romanian working calendar.

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